Lets review the different types of communication tools in more detail, starting with print media. . What is the community sentiment toward your organization or the issue? IS-29.a - Public Information Officer Awareness | FEMA Emergency Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. If a media pool is not an option, consider providing professional-quality images to the media in the form of video and stills. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Use the media area for all media releases and conferences. Campaigns that combine a mix of media are more likely to be effective in influencing people. Practice talking in 5-second to 8-second sound bites. The message should be: How will you get the message to your audience? Evaluation is crucial for judging the effectiveness of a public awareness campaign. 0. Click on a program for additional information. Determining hazard impact is a crucial component in emergency planning. Wear your uniform or neat, conservative attire if not in uniform. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. Campaign topics can range from recruiting volunteers to fire safety. Develop and pre-test materials C. Develop an action planD. Each time this test is loaded, you will receive a unique set of questions and answers. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Another way to express your key message B. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. 20. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. It is important to prepare each person to ensure your message is consistent. %%EOF Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. endstream endobj 1929 0 obj <. Leaves the decision as to who will be in the pool to the media. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Television is the main source of news for Americans. To read this blog, go to:http://emergency.cdc.gov/. Responds to the media while respecting restrictions on the release of sensitive information. It also helps identify the target audience for a particular public awareness campaign. They have access to the officials. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. B. cause the intended audience to act on requests in the message. Were people prepared for previous incidents? 3 Step Guide for Assistance. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Managing Public Information for All Hazards Incidents They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Score .9906. Expert Help. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. In this lesson youll learn more about creating public awareness campaigns. T;)D2Dt `NY"`~XH@P ` Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Email. News releases are one of the most commonly used tools for PIOs. or a non-emergency event. One of the advantages of the Incident Command System (ICS) is: A. Construct and deliver an appropriate crisis and emergency risk message. What do you want people to know or do after hearing your message? Using acronyms in news releases may:A. This course should take approximately 7 hours and 25 minutes to complete. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. IS 29.A Public Information Officer Exam Questions | FEMACourses (Incorrect), John enjoys boating, swimming, and fishing. Emergency Management Institute A defining characteristic of wiki technology is the ease with which pages can be created and updated. Recognize various legal aspects associated with emergencies and public information. Are there cultural differences to take into consideration? The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. What actions and resources are being used to achieve the objectives? D. The ninety-five (95%) segment of the 95/5 concept, 5. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Do not be afraid to put bad news first if that is the message. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Hundreds are so ill that they end up being admitted to the hospital. The participant will benefit from participating in entry-level incident command system training prior to taking this course. List the skills needed to be an effective PIO. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Describe the role and function of the Public Information Officer (PIO). This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. For example: Active voice is clear, direct, and concise. Print medianewspapers and magazinesare the first type of mass media developed. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Describe traditional media available for communication. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an 0 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Providing information and access to newsmakers. What is happening in other areas? Evolving media (Web sites, email, blogs, social networking sites, etc.). Switchboard: (301) 447-1000 Are there warnings or other critical messages to be communicated to the public? Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. What will you change in future campaigns? The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. If you do not want something recorded by the media, cover it up or shield it with a vehicle. This course can provide a basic understanding of the PIO function for those new to the position. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. The word zombie comes from Haitian and New Orleans voodoo origins. D. is only useful on television infomercials. It is important to build relationships with your media contacts. for the incident. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. 1928 0 obj <> endobj A good overview of ICS is provided in the independent study . Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Announce events of interest to your community or share information about an incident. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. The ability for readers to leave comments in an interactive format is an important part of many blogs. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Please note that the is program now requires a fema sid to be used instead of your ssn. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. . They knew that they werent being led down another road, that they were hearing things unfiltered. Many different social media monitoring tools are available. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Describe the role and function of the PIO. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. B. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. Selects the right tools for the messages. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Write out the full term on first usage, as appropriate. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). These people are your target audience. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Select this link to access a printable . This awareness-level training is suitable for new PIOs. FEMA IS 29.A Answers - Public Information Officer - FEMACourses In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. You cantand dont expect them to stay there all of the time. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. The Mayors Office developed an outreach campaign known as Red Stick Ready. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! The most popular social networking sites have groups, which offer chat boards for members. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Create clear and easily understood messages. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Tammy Kikuchi: The response was overwhelming. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. %%EOF A public awareness campaign is a vehicle you can use to get your message out about being prepared. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. %PDF-1.6 % You cant manage who shows up but you can and should manage contact with the site. Many Web sites include a blog as part of the site. Use jargon to communicate with your target audience B. %PDF-1.6 % Next you need to identifyhowyou will communicate. You can find the complete list of courses in the Spanish language course list. Include information on evolving media contacts, instructions, and resources. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. You should set a realistic deadline and interim benchmarks, as needed. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. PDF Public Information Officer - FEMA It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. A micro-blog is a type of blog where the message is shorter. That you will get them information and be back to brief themand then do so. Admissions Fax: (301) 447-1658, Independent Study Program Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. What are priorities within your organization? This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. The heat on the desert floor isnt just a nuisance, its expensive & lethal. .. The latest information on activities, events, and resources. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The Governor is continuing to monitor the situation. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. News releases should provide accurate, factual information that is attributed to its source. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. (Unit 5). Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Generally, there is no review before modifications are accepted. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning.
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