For example; Friend, Family, Acquaintance, etc. What Is a Sphere of Influence? Out of 30+ agents in my office, I was one of only 9 to receive this honor! Next, you can run those emails through a scrubbing service. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Looking forward to catching up with you soon!. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. (And, Ill give you the real estate email templates, too.). You may be under the impression that phone calls are an annoyance. Is there anything I can do for you?. Congrats. Diversify Your Outlets 5. 5 Simple Scripts For Reconnecting With Your Sphere - Inman Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Heres a sample: Dear (friend, client from a former business, former boss, etc.). This is one of the easiest ways that you can dramatically expand your sphere of influence. Follow up with them after the event. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! And whenever possible, ALWAYS post an image. Are you sure you want to report this blog entry as spam? I can see on social media that you are doing quite a bit of traveling and having a great time. Its good to get a phone call from someone who is just calling to check in. You Are Truly "Above The Crowd!". However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. This is the foundation of reviving your database and re-engaging your people. It will cost anywhere from forty to fifty cents per postcard depending upon volume. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. Check out our full list of Twitter dos and donts for real estate! that are written by the members of this community. Gratitude is the best way to get more of what you want. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Why Is Growing Your SOI So Important for Real Estate Agents? If you havent been staying in touch with your SOI like you know you should, youre not alone. When making your choice, youll want to consider the market you are in and the level of training you desire. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Recent clients and professional connections are always a great place to start.. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. Check out our full post on prospecting on Facebook! Take Advantage of Social Media 3. Make sure you select something that shows just how well you know them. The "YAY-ME" Letter to Your Sphere of Influence You made your calls and used your Realtor sphere of influence scripts. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Real Estate Sphere of Influence Tips: How to Get Listings - Authorify A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Thanks for shring this Yah-me. 3. 4. Let them know that this is good news for them as well as for you. Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). How low interest rates are and what a great time to buy it is? The more personal attention you give, the more theyll like and remember you. For most people, their home is their most valuable asset, and its also their biggest liability. That's the only way you will be able to contact your SOI members 100 times a year. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Copy all of it into one Excel spreadsheet. I was just checking in with you to see how youre doing. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Today Im going to tell you, no. By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. For those of us who have a hard time tooting our own horn, this is a tough one. Remind your sellers about something you did that added a lot of value for them. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Its okay if you have gotten away from being in touch with your SOI. Therefore, you should try to attend networking events, even if they are virtual. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. How to Use Your Sphere of Influence to Build the Ultimate Real Estate For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. You say, hey, shame on me, because I should have reached out to you sooner. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. The 12 Best Real Estate Prospecting Letter Templates for 2023 But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. For brand new agents a simple Excel spreadsheet will do the job.. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Take our customer, Justin Seeby for example. As the leads and referrals start coming in, its important to keep track of each and every one. Come up with a meaningful message, and hit your database with a postcard mailer. Excellent blog and I'm going to share it with some new agents in my office! Well done ! And conversations with the people we know can lead to all sorts of wonderful things. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Theres really no right or wrong way to segment your list. And when he does, it feels like a natural segue, not an awkward script. Almost every CRM has a Listing E-Alert tool now. If you dont know what to write, use my Event Themed Keeping in Touch Letters. How do you write a client letter to your sphere of influence and past clients? So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). How to Nurture Your SOI (+ Free Templates! It's so great to get off on the right foot - this letter would do it. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Oftentimes, they do need you, or they need your expertise for one thing or another. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Try to do this for each and every person on your list. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. This is an important lead generation tool in the real estate industry that can help you add that personal touch. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! You may also want to include a gift card to the local coffee shop or other gift. It strikes up a conversation and they start chatting with you. But truly great SOI and referral marketing isnt about selling.. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Real Estate Sphere of Influence (SOI) - Convert More Leads Thank you for using me as your realtor. When you target through every channel like this, you are in your SOIs brain. And thats an uncomfortable idea for many of us. Take a breath. A Simple Definition to Get You Started. Script #1 - Recent Clients & Professional Connections, I hope all is well! If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. There are disadvantages to this traditional use of Listing E-Alerts. Still not sure how to write it? Why am I sharing this wonderful news with you? This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. But if you do it right? Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. The Best Real Estate Email Templates for Your Sphere of Influence But asking for it can feel pretty daunting. It is so easy to get caught up in the bright and shiny and different methods of lead generation. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. And remember, you are NOT selling. And who doesnt love a bottle of wine or box of chocolates? Its one of the oldest digital tools that Realtors have had at their fingertips. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. March 04, 2012 08:13 AM. Never Stop Networking 2. Youll see every single time they just as appreciative as everybody else you reach out to. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Are you sure you want to report this blog entry as spam? Do your prospects know? The writer recommended saying "I'm an agent now and I need your help.". Again, theres absolutely no need to sell here. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. We have all been there. Whats the first advice given to new real estate agents? I especially liked your photos of the latest outing you had at Russian River. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Thats the last time Im going to use that real estate agent.. My clients really love it. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. What are the biggest (non-monetary) challenges and rewards? If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. This raving fan then tells their close connections about you which in turn builds your sphere of influence. This is a great way for you to demonstrate that you are knowledgeable about the local area. And then you reached out via Facebook. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. 3. And time is something busy agents are short on. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. You make an impression and brand yourself into their head. Constant Contact and Emma are two good examples. Brian Icenhower of The Real Estate Trainer has a great tip. Real estate letters to clients samples - sphere of influence When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 Letter To Sphere of Influence.pdf - Letter To Sphere of Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. You type in their home search criteria and then enter their contact info. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! You dont have to be a suited-and-booted business exec to have a great network. Here is how to create an audience. :). It's good to hear how to get it done right. Pay Special Attention to Those Who Matter Most, 5. on ActiveRain. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. I stay in touch with my people, past present and to come, with a monthly . Its a simple shame on me script. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. I just can't do YAY ME! Take Advantage of Direct Mail Marketing 6. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. You may be hesitant to call them because you havent called them in so long. When they got the postcard, they called me. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Let us help you. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. First, it is important to take a look at a few statistics that highlight the current housing market. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. Check out our tips for advertising on LinkedIn! It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Pay Special Attention to Those Who Matter Most 4. Thanks for all the comments! Or ask for feedback?? Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! And yes, for years they have been. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Good news! 9 Real Estate Prospecting Letter Templates for Lead Outreach And that's an uncomfortable idea for many of us. If so, just be a little more intentional whenever you log on. If you know anyone whos thinking about buying or selling a home and you get an opportunity to refer me, I would greatly appreciate any real estate referrals and thank you., Thats an example of the real estate letters you might send to previous clients. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . (True Story)Order Your Here! That said, the fact of the matter is that our SOI is where its at. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. I bet you do want to share some ideas? You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Were going to give you everything you need to work your SOI like a pro. (Psst, already a Follow Up Boss user? FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. 6. The easiest way to do this is to use an announcement letter for real estate. If you throw a great party, you definitely want to put this to work for you. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. You can collect those business cards virtually if you want them. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Yes, it is true that most people use the internet when they are looking for products and services that they require. Theyre probably going to answer the phone. I am the worst at self-promoting. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Its forcing real estate professionals to pivot their business and make some changes. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. But, I thought, no better time than right now. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Real Estate Announcement Letter - 13+ Examples, Format, Sample | Examples Where you make your list will depend on where you are in your business. Ask them how the yard is working out. Now you take your scrubbed list upload them to an email marketing program. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! P151 Marketing Mastermind 01 - Marketing vs Branding It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Any new listings that come onto the market will be instantly emailed to your buyer. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Now that is a good introductory letter, Marte. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. After all, theres only so much time in the day. Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Thx for sharing. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important.
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